Interactive workshop: With the increasing focus on outcomes in behavioral health tech, there has been a strong turn towards quantitative assessments and measurement-based care. The addition of established measures to behavioral health treatment in the healthtech space is important to gauge efficacy of treatments and products. However, the use of these measures and other quantitative data can obscure meaningful underlying trends in treatment that cannot be captured by questionnaires. What do patients and providers really think and feel? While qualitative data often goes unanalyzed, it can often be the source of deep understanding of behavioral health patient and provider motivations, states and concerns. In this workshop, the presenters will share an overview of qualitative data and its various forms in behavioral health treatment. From open text entry fields to interviews, the presenters will share on the methods of collection of qualitative data and its analysis. They will use real-life examples of qualitative insights that have produced rich insights above and beyond quantitative data within the same dataset. They will also explore how qualitative insights can be used to power care and business decisions. The presenters will lastly review how qualitative data may provide insights on patient communities that may otherwise be missed because measurements that are currently popularized may not have the same level of validity for culturally diverse patients.