Heidi Arthur brings together leading creative agencies, corporate brands, media and technology platforms, and nonprofit and government partners to drive public education, awareness, and action. She has more than 25 years of experience creating change around pressing social issues like diversity and inclusion, minority education, hunger prevention, Type 2 diabetes prevention, and high blood pressure awareness. Heidi’s work also includes the Ad Council’s groundbreaking COVID-19 Vaccine Education Initiative, which contributed to building trust and reducing hesitancy nationwide, and she currently leads the Ad Council’s mental health and racial justice efforts. Her campaigns have gone on to win numerous accolades, including Cannes Lions, Effies, Clios, and an Emmy.

To ensure continued creative innovation and excellence, Heidi also manages the Ad Council’s Creative Review Committees, comprising nearly 30 of the industry’s top agency leaders. The committees meet regularly to review, refine and raise the bar on the Ad Council’s social-good campaigns.

Heidi joined the Ad Council in 2000 after spending 10 years in the ad industry at Grey and Wells, Rich, Greene. She is a graduate of Union College and has a Certificate in Corporate Social Responsibility from Harvard Business School. She currently serves as a member of the CDC’s Communications and Public Engagement Workgroup, Baylor College School of Medicine’s Board of Advisors, and the Alliance for Inclusive and Multicultural Marketing’s Board of Directors.