Standard models of peer support may limit perceptions of who is best served through this evidence-based, high-efficacy, low-cost (!) modality. It’s no longer just for addiction, serious mental illness, and grief. All demographics can benefit from an effectively deployed, subclinical approach to mental, emotional, and social support in everyday life. Payors and employers alike are already demonstrating that peer support can be delivered digitally, across all generations and socio-economic backgrounds, to reach marginalized populations, and for an expanded set of use cases. These include daily life struggles like loneliness, caregiving, burnout, motivation, and addressing SDOH and physical health issues, broadening reach beyond typical mental health conditions. Not only does peer support increase equitable access, it also addresses the behavioral health provider shortage from both care-seekers’ and care-providers’ perspectives. Individuals with sub-clinical concerns get connected more quickly to a listening ear, and providers can better reserve their time for higher-acuity cases. Decision-makers representing Medicaid plans, employers, and Medicare plans will speak to digital peer support’s positive receipt by various demographic cohorts. Panelists will cover the outcomes and ROI of digital peer support: increasing positive sentiment and reducing measures of depression, anxiety, stress, loneliness, and other emotional struggles.